Blooms and 2.0?

I got this schematic from a retweet (http://www.usi.edu/distance/bdt.htm). Have a look at it, click on it to enlarge.


While I think it is interesting, why would we think that using voicethread or glogster would involve the higher order thinking and creating of Bloom's taxonomy? I have seen many projects done with those tools which were all about knowledge consumption and lower order thinking rather than knowledge production. What do you think?